While majoring in Advertising at the University of West Florida, I started a small carpet cleaning company so I could practice my advertising skills. It seemed hypocritical to me to tell others how to advertise without putting the theories into practice with my own money. I not only wanted to learn the theories of advertising, but find out what REALLY works. I've owned Premium Carpet Care in Pensacola, Florida for the last 10 years where I tested ads and created one of the most well known, high-end companies in my area. Also, I've written articles for the trade publications Cleanfax and ICS Cleaning Specialist Magazines. Now, I want to help you get the most for your advertising dollar.